Can beer make a difference in New York City neighborhood known for (among other things) being a bit polluted? I don’t know, but it’s worth a shot, right?
Hunts Point, in the Bronx, is a neighborhood with pollution problems in a borough with pollution problems.
Well, now that some of that InBev scare has passed, Anheuser-Busch has a little positive press. The American macrobrewer got a grant from the EPA to install a certain type of filtration device on trucks that will reduce their emissions by 70-80 percent, according to a press release.
How many trucks? Fifteen, all in the Hunts Point fleet. So. It’s a start, but A-B could probably be doing more than merely accepting the $150,000 — like matching it. That would be another start. Imagine: 30 whole trucks, emitting the greenhouse gases of, uh… let’s see, take 30 percent of 30 and… nine trucks!
Why, imagine if a company had the notion to do this to all of its trucks!