…because they’re not cars. They’re hybrids between wine and beer.
Yeah, pretty much the only thing “green” about these beverages is that, uh, the word hybrid means something else in a different context. Still, pretty interesting.
“Chardonnay Blonde is not a malternative, but rather a true wine/beer hybrid,” says Keith Villa, Blue Moon’s brew master. He starts with a wheat beer base, then adds juices from chardonnay and sauvignon blanc grapes; it’s then given time to ferment. “At the end of the process the product looks kind of like beer, but smells and tastes like a white wine spritzer.
Anyway, Blue Moon (a Coors subsidiary — er, MillerCoors, I guess) has its environmental priorities, so I guess that’s how I’ll justify making this post. But I have no excuse for the delightfully misleading headline. Um. Especially since making those brews takes lots of gas. So. Yeah.
November 14th, 2007 at 6:44 pm
Ah, so it’s a product that looks like a good idea, but smells and tastes like a bad idea?