We’ve been busy with new jobs, hence the glut of backlogged posts, but this one is too good to keep from posting any longer.
When we were doing our initial research for Greengrog, we met Mike Cadeaux of Peak Organic Brewing Company. He told us plenty of interesting things, and it was great to meet him because, for me at least, Peak’s nut brown ale was my first organic brew. I had tasted it on a whim at a bar called Redd’s in Williamsburg.
Anyway, he told us that Peak Organic had the only draught beer in the super-exclusive, delegates’ only bar at the United Nations headquarters in New York City. We didn’t quite know what to think (and honestly I still don’t), because Peak isn’t exactly a big name. In fact, they don’t even have their own brewery — they’re contract-brewed.
In the end, we decided that just made the story all the more amazing. I asked Mike for a quick summary of how it came to pass that a tiny organic brew from New England would be at the lips of United Nations delegates, and here’s what he shot over:
Dave,
Here’s what happened. The assistant beverage manager at the UN food service, under Aramark, found Peak at a beer festival in New York. He loved the beer and told us to come in and pitch it to the decision-makers at the UN. (I don’t know the actual name of the bar, nor am I convinced it has a real name). They liked it a lot, took it on in bottles, then decided it was time to do draft there and got a system for Peak to be featured on.
Pretty cool, Mike.